BookTok creators share the reading essentials they actually use

16/07/2026-20:33 16/07/2026-21:05 תרבות ורכילות Mashable דיווח

It's not an overstatement to say that mashable.com
, including everything from the publishing process to marketing and book sales. And while a huge part of the online community involves creators and au

How BookTok turned books into content and authors into creators

With the rise of BookTok, do authors now have to take on the role of content creator? As lines blur, authors discuss navigating online spaces and the place of social media in an author's career.

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