Apple Rumored to Launch Three New 'Ultra' Products by Early Next Year

Apple has decided to market two of its new products over the next year as "Ultra" devices, Macworld reports. Citing sources familiar with the matter, the report claims that Apple's first foldable iPhone will be called the "iPhone Ultra". The device will become the highest end option in the lineup. The iPhone Ultra will not be considered part of the iPhone 18 iPhone lineup, despite arriving alongside the iPhone 18 Pro and iPhone 18 Pro Max.